rebranded naughty dog logo on dark background

Naughty Dog Rebrand

Branding, Web Design

This project started out as a school project: to create a branding video reel for a chosen real-world company. I knew that I wanted to design a video for a gaming company, which brought me to Naughty Dog. After doing some initial research, I felt that their brand was outdated compared to the amazing graphics they produce. So I decided to make it a personal project to rebrand their company. This started with a logo refresh - I did not want to change their existing logo too much, so I toned it down and made it more simplistic. As for the web redesign, I chose to use their colour scheme and high quality game graphics more prominently throughout to really show everyone what they are capable of.

image of a macbook and an iphone showing website mockups
image showing Gibson and Europa fonts
image showing naughty dog brand colours
playstation 4 console and controller with a naughty dog sticker
image comparing the old and new logos
a full overview of the home page of the redesigned website
mockup of a playstation 4 game case with the new logo
image of a playstation 4 and controller with naughty dog, last of us and uncharted stickers on it