white CASA logo with a scroll and maple leaf on blue background

CASA - Canadian Alliance of Student Associations

Print, Branding

The Canadian Alliance of Student Associations is a not-for-profit organization that advocates on behalf of post-secondary students to the federal government.

Because this organization is responsible for generating numerous documents throughout the year for both government officials and post-secondary students, a styleguide was needed in order to aid the report writing process. Therefore, I created a booklet containing guidelines for font choices & hierarchies, layouts, colour choices, and photography / logo uses.

above photo of seven pages of the stylguide
photo from above of 6 more pages from the styleguide
a large pattern made up of unique icons I created
photo of one open styleguide, and one closed
mockup of an actual report created by using the styleguide rules